SMOOL by Robert Bronwasser

Projects

Making the ordinary extraordinary is the mission of Dutch designer Robert Bronwasser (1968). His charismatic vision has led to innovative designs that are a self-evident combination of form and function. Connecting the functional essence of every day products to a new kind of industrial clarity. Recognizable, pleasurable and tangible.

‘I design functional products that are simple, logical and easy to use. Meaningful design that will allow people to grow attached to its functional benefits and its aesthetic signature.'

‘I put a lot of love and energy in my work. It is a passion I want to share with everyone. My reward is when a product is used with pleasure. Every day.’ Robert Bronwasser 

Robert Bronwasser (1968) graduated cum laude from the Technical University of Delft in 1992 with a degree in Industrial Design. In 2002 he founded SMOOL, a design agency with a personal approach and based on his clear vision on product design. The combination of creativity, design experience and knowledge of production techniques has led to a wide range of succesfull products for design-oriented companies and marketing-driven multinationals.

Company awards
In his career Bronwasser has received a number of prominent awards, like the IF Award, the Red Dot Award, the Interior Innovation Award, GIO Awards, the GIO special award for design excellence and the Dutch Design Selection. His work has also been nominated for the Dutch Design Awards. In 2012 Bronwasser was ambassador of the Dutch Design Week, the largest design event in the Netherlands.
Address
Paul van Vlissingenstraat 6a
1096 BK Amsterdam
Netherlands
www.smool.nl